Orion BizLaunch

Orion BizLaunch partners with business and marketing coaches who want to attract qualified clients, sell high-value programs, and scale their coaching business with predictable systems. They support coaches offering services such as business mentoring, marketing strategy coaching, social media coaching, and online business consulting.

Business Overview and Problem:

Their challenge:

Low online visibility
Not enough quote requests
Customers confused about pricing and process
Strong competition from large shipping companies
No consistent digital marketing funnel

They needed a marketing strategy designed to increase inquiries, trust, and conversions.

How I Would Help

SEO + Social + Ads

SEO Strategy

a laptop computer sitting on top of a desk

Goal: Increase organic traffic and attract ready-to-buy coaching leads.

Keyword research (e.g., business coaching programs, marketing coach for entrepreneurs, how to scale a coaching business)
On-page optimization for core services and program sales pages
SEO-focused blog content, such as:
- How to attract clients as a business coach
- Top marketing strategies for online coaches
- How to sell high-ticket coaching programs
Adding FAQs to improve ranking and clarify the coaching process
Improving website structure for easier navigation and stronger conversions

Outcome: More targeted traffic → more qualified leads and program inquiries.

Social Strategy

Goal: Build trust, authority, and educate potential clients.

Educational posts sharing business frameworks, systems, and actionable tips
Carousel posts explaining key concepts (e.g., How to attract clients, How to sell high-ticket programs)
Service and program highlight graphics
Testimonial templates showcasing client results
Authority-building content such as insights, thought leadership, and case studies
Consistent visual branding aligned with a premium business coach aesthetic
Regular promotional posts for webinars, free trainings, and program launches

Outcome: Higher credibility → more qualified leads and program inquiries.

Goal: Generate webinar sign-ups, qualified leads, and program sales.

Lead generation ads promoting free trainings, webinars, or strategy sessions
Retargeting ads for people who visited the website, engaged with posts, or watched videos
A high-converting landing page offering a clear value promise (e.g., “Free Training: How to Attract Clients Consistently”)
Simple, direct ad copy such as:
“Want consistent clients? Join the free training and learn the proven system business coaches use to scale.”
Clear call-to-action buttons for sign-ups, downloads, or program applications

Outcome: Predictable leads and a steady flow of program inquiries.