Our Story

Orion Junk Force began with a simple mission: to make junk removal faster, easier, and more accessible for homes and businesses. What started as a small local hauling service grew into a trusted cleanout partner by focusing on reliability, clear communication, and customer-first service.

Today, Orion Junk Force helps clients reclaim their spaces with efficient hauling, transparent pricing, and a smooth, stress-free removal process designed with the customer in mind.

Background

Orion Junk Force is a mid-size junk removal and hauling company specializing in residential and commercial cleanouts. They serve homeowners, property managers, real estate professionals, and businesses that need fast, reliable, and affordable removal services.

With a skilled team, efficient scheduling, and a commitment to responsible disposal, Orion Junk Force focuses on delivering quick, stress-free cleanout solutions for clients who rely on dependable service to keep their spaces clean, organized, and clutter-free.

The Challenge

Orion Junk Force struggled with low online visibility, high Google Ads spending, and unclear tracking that made it difficult to understand where leads were coming from. Despite consistent social media posting, quote requests remained low because junk removal is an intent-based service driven primarily by Google search. Many customers also expected an instant quote or pricing estimator, but the website didn’t offer a fast, seamless way to get pricing. Seasonal slowdowns—especially in winter—made lead flow even more unpredictable. Without a clear digital funnel, most visitors left the site without requesting a quote or booking a service.

Our Solution

I improved Orion Junk Force’s digital presence by optimizing their service pages, clarifying pricing and the junk removal process, and creating educational content that reduced customer confusion. I also introduced real before-and-after visuals and service videos that showed the crew in action. Junk removal is a trust-based service, and customers want to see how the process works—not just read testimonials. These visuals helped build credibility and made the service feel more transparent and safe.

To support this, I set up a clear inquiry funnel with a simplified “Get a Quote” process and added full tracking to identify which ads, keywords, and platforms were generating real leads. By improving SEO, refining ad spend, and using social media for retargeting and trust-building, customers could understand the service quickly, get pricing with less friction, and submit quote requests more confidently.

Problems & Solutions

A breakdown of Orion Junk Force’s key challenges and the strategic solutions used to increase visibility, reduce wasted ad spend, and boost high-quality leads.

PROBLEM 1: Very High Ad Spend + Not Knowing Where Customers Come From

WHY THIS HAPPENS

Junk removal companies often:

• Run broad match keywords → Google shows ads to the wrong people

• Don’t use negative keywords → wasted clicks

• Don’t track calls → can’t see which ads lead to bookings

• Don’t track form submissions

• Don’t use UTM tracking

• Don’t know which ZIP codes convert

• Have messy or missing conversion settings

So they keep spending, but have no idea what is working.

SOLUTION: Install Full Tracking + Optimize Google Ads Spend

STEP 1 — Install Google Analytics (GA4) With Proper Event Tracking

You must track:

• Form submissions

• Phone clicks

• Call button taps on mobile

• Quotes requested

• Contact page visits

• Scroll depth or engagement (optional but helpful)

This tells you how many leads come from each platform.

STEP 2 — Install Google Tag Manager (GTM)

GTM allows you to:

• Track calls

• Track “Get a Quote” form completed

• Track button clicks

• Set up events without editing code

This is how you see what actions users take before they contact the company.

STEP 3 — Add Call Tracking

This is one of the biggest missing pieces.

Use:

• CallRail

• Twilio

• Google Forwarding Numbers (inside Google Ads)

Tracking numbers let you see:

• Which ad group triggered the call

• Which keyword triggered the call

• Duration of call (helps detect real leads vs spam)

• Whether the call turned into a booking

Without call tracking, junk removal companies lose 70% of lead data.

STEP 4 — Start Using UTM Parameters on Facebook + Google

Every ad link should look like:

?utm_source=google&utm_medium=cpc&utm_campaign=junk-removal-cleveland

This lets GA4 show:

• Which platform brought the user

• Which ad they clicked

• How many converted

• Which campaign performs best

UTMs = visibility.

STEP 5 — Fix Google Ads Structure

To lower budget and increase results:

A. Use ONLY high-intent keywords

Examples:

• “junk removal near me”

• “appliance removal service”

• “garage cleanout”

• “estate cleanout”

• “mattress removal”

These keywords show people ready to book now.

B. Add NEGATIVE keywords to eliminate wasted spend

Examples:

• free

• landfill

• dump fees

• garbage pickup

• dumpster rental (if not offered)

• donation pickup

This alone can cut ad waste by 30–60%.

C. Switch from Broad Match → Phrase & Exact Match

Broad match wastes money.
Phrase + Exact bring in real buyers.

D. Focus ads only on ZIP codes that convert

You can see which ZIP codes:

• give calls

• submit quote forms

• bring high-value jobs

Turn off low-performing cities.
This lowers wasted spend dramatically.

STEP 6 — Create a Conversion-Optimized Landing Page

A landing page with:

• Clear pricing or pricing ranges

• Before/after examples

• Process explained

• CTA above the fold

• Big phone button

• Trust badges (licensed, insured, 5-star rated)

This increases conversion, meaning more leads for the same budget.

RESULT OF THIS SOLUTION

With full tracking + keyword optimization + conversion pages:

• Wasted spend drops

• Cost per lead drops

• You know which ads work

• You know which keywords turn into customers

• You know which ZIP codes are profitable

• You can pause ads that burn money

This is how you reduce budget and increase sales.

PROBLEM 2: Very Low Sales During the Winter

WHY THIS HAPPENS

Winter is the slowest season for junk removal companies due to:

• Cold weather → customers delay projects

• Fewer home renovations

• Less moving activity

• People stay indoors and avoid scheduling pickups

• Holiday expenses make customers postpone services

• Outdoor cleanouts (sheds, garages, yards) become impossible

• Commercial clients slow down operations

This creates a seasonal dip in quote requests, cash flow, and job volume.

SOLUTION: Use Off-Season Strategies to Maintain Leads

STEP 1 — Launch Winter-Specific Offers & Messaging

Winter customers respond well to:

• “Winter Declutter Specials”

• “Holiday Cleanout Deals”

• “New Year Home Reset” promotions

• “Garage Cleanouts Before the Cold”

• “End-of-Year Property Cleanout”

Messaging is critical:

“Stay warm — let us handle the heavy lifting.”
“Fast, indoor-friendly cleanouts during winter months.”

Your client needs offers that work with the season, not against it.

STEP 2 — Run Low-Budget Retargeting Ads

While new leads slow down, retargeting becomes VERY effective:

You show ads to:

• people who visited the website

• people who checked pricing

• people who engaged with posts

• people who clicked but didn’t book

Retargeting is cheap, and it converts well because the audience is already warm.

STEP 3 — Shift Marketing Focus to “Indoor Jobs”

During winter, promote services that are warm-weather-proof:

✔ Apartment cleanouts
✔ Basement cleanouts
✔ Indoor furniture removal
✔ Estate cleanouts
✔ Office cleanouts
✔ Hoarding cleanouts

People still need these during winter — they just aren’t reminded of them.

Your job is to highlight what is still possible.

STEP 4 — Boost Google Business Profile Activity

Winter is a good time to:

• Post more updates

• Add more photos

• Request more reviews

• Update service categories

Google rewards active profiles → more visibility → more calls.

STEP 5 — Build an Email List and Send Seasonal Campaigns

Winter is perfect for:

• Holiday reminders

• New Year cleanout offers

• “Start fresh” messaging

• Discount codes

• Repeat customer outreach

Email performs great in winter because people are home more often.

RESULT OF THIS SOLUTION

Using these strategies:

✔ Lead flow becomes more consistent
✔ Winter dip becomes smaller
✔ Retargeting captures warm leads cheaply
✔ Off-season content keeps the brand visible
✔ Indoor jobs fill gaps in outdoor service demand
✔ Early spring bookings improve financial stability

This shows that you understand seasonality, behavior-based marketing, and conversion strategy for home services — which makes your portfolio far more credible.

STEP 6 — Pre-Sell Spring Cleanouts

People plan ahead.

Winter marketing can be used to:

• Book early spring cleanouts

• Offer “lock-in pricing for spring”

• Run “early bird” promotions

This stabilizes cash flow during the cold season.

PROBLEM 3: Social Media Posting Did Not Generate Sales

WHY THIS HAPPENED

For junk removal, organic social media posting rarely leads to bookings because:

• Junk removal is an intent-driven service

• People only look for it when they have an immediate need

• Customers rarely hire after seeing a casual post

• Facebook’s organic reach is extremely low (often just 1–4%)

• The small audience that does see the posts usually doesn’t need the service at that moment

• Junk removal buyers almost always go to Google Search when ready to book

SOLUTION: Use Off-Season Strategies to Maintain Leads

STEP 1 — Use Social Media for Retargeting, Not Cold Posting

Retargeting ads reach people who:

• visited the website

• clicked “Get a Quote”

• viewed pricing

• messaged the page

• engaged but didn’t book

Retargeting can increase conversions by 20–40% because the audience is already warm.

STEP 2 — Use Social Media to Build Trust

People won’t book junk removal unless they trust the company.

Post:

• real videos of the crew working

• before-and-after cleanouts

• testimonials

• “how the process works”

• pricing explanations

• what items can/cannot be taken

• 3-step “How to Book” visual posts

This removes fear, reduces hesitation, and boosts conversions.

STEP 3 — Use Social Media to Clarify Pricing & Process

One of the biggest reasons people DON’T book:

“I don’t know how much it costs.”
“I don’t understand how junk removal works.”

Posts should address this clearly.

When customers feel informed, conversions go up.

STEP 4 — Use Social Media to Enhance Google Performance

Even though social media doesn’t create many direct leads, it helps:

• improve brand recognition

• increase branded search on Google

• improve website engagement (good for SEO)

• warm up audiences that later convert through search

This strengthens the ENTIRE funnel.

STEP 5 — Run Low-Budget Awareness Campaigns

Not for leads — for visibility.

Target local ZIP codes with:

• quick videos

• team introductions

• service highlights

• seasonal promos

This builds recognition so that when people need junk removal later, they search your business on Google.

RESULT OF THIS SOLUTION

✔ Social media becomes a trust-builder rather than an ineffective lead generator
✔ Retargeting brings back prospects who were close to booking
✔ Proof-based content increases the likelihood that a Google visitor converts
✔ Pricing clarity reduces customer hesitation
✔ Overall cost per lead decreases
✔ Conversions rise because prospects already feel confident

So even if you post:

• Reels

• Hashtags

• Daily updates

• Before-and-after photos

• Informational content

…it still won’t generate direct sales, because the platform does not match the urgency or intent of the customer.

This is not a failure of the content — it’s a mismatch between platform behavior and customer behavior.

BUT SOCIAL MEDIA IS STILL CRUCIAL — HERE’S WHY

Even though social media does not generate bookings on its own, it plays a critical role in converting Google traffic by building trust and credibility.

Especially with:

✔ Real service videos

Showing the crew working, lifting items, handling heavy junk, cleaning up — customers LOVE seeing the actual process.
It proves:

• the team is real

• the service is safe

• the company is trustworthy

• the cleanout results are impressive

This removes fear and hesitation.

✔ Before-and-after transformations

These visuals instantly show the value of the service and help customers picture their own space being clean.

✔ Testimonials and reviews

People trust real stories more than written claims.

✔ Pricing explanations and “how it works” content

Most customers don’t understand junk removal pricing.
Clarifying this reduces friction and confusion.

✔ Retargeting

If someone visits the website but doesn’t book, social media retargeting brings them back.

Performance Results & Data Highlights

• Quantitative results

• Qualitative results

• Visual charts / metrics

Feedback

What our clients say about us

I needed a full basement cleanout after years of clutter, and Orion Junk Force made the entire process stress-free. The team was friendly, careful with the items I wanted to keep, and very efficient. I was surprised by how quickly they finished. I’ll definitely use them again.

Liam Keller

Property Owner

Orion Junk Force did an amazing job clearing out our garage. The crew arrived on time, worked fast, and handled everything professionally. They even swept the area before leaving. Booking was easy, and the pricing was straightforward. Highly recommend their service!

Eva Marston

Homeowner

★★★★★

★★★★★