Orion Junk Force

Orion Junk Force is a trusted trash hauling and junk removal company known for providing fast, reliable cleanout services for both homes and businesses. They handle everything from everyday clutter and unwanted items to full property cleanouts, including hauling, light demolition, and responsible disposal. With transparent pricing, eco-friendly practices, and dependable service, Orion Junk Force helps clients clear space quickly and stress-free.

Business Overview and Problem:

Their challenges:

Orion Junk Force was facing several key challenges that limited their ability to generate consistent leads and bookings:
- High ad spend on Google Ads without visibility into where the budget was going
- No reliable tracking to see which keywords, ads, or platforms were generating real customers
- Low online visibility compared to stronger, more established competitors
- Not enough quote requests coming through the website or ads
- Customers unclear about pricing and how the junk removal process works
- No consistent digital marketing funnel to guide prospects from interest to booking
- Significant drop in sales during winter months due to strong seasonality in the junk removal industry

They needed a marketing strategy designed to increase inquiries, build trust, improve clarity for customers, reduce wasted ad spend, and create more stable lead flow—even during slow seasons.

How I Would Help

SEO + Social + Ads

SEO & Local Search Visibility

Goal: Increase organic traffic and attract ready-to-book local customers.

Keyword research targeting high-intent home service searches (junk removal near me, furniture removal, garage cleanout service, appliance disposal)
On-page optimization for core service pages and local service areas
SEO-focused blog content, such as:
- How to prepare for a junk removal service
- What items junk removal companies can and cannot take
- Benefits of hiring a professional cleanout service
Adding FAQs to improve ranking and clarify pricing and the removal process
Improving website structure for easier navigation and stronger conversions

Outcome: More targeted local traffic → more quote requests and booked jobs.

a stack of colorful blocks with social icons on them

Social Media + Conversion Funnel

Goal: Build trust, increase brand awareness, and educate customers about services and pricing.

Create clear, informative content that explains the junk removal process
Use before-and-after photos to demonstrate results and build credibility
Post customer testimonials and real cleanout stories
Share pricing breakdowns, service areas, and same-day availability
Run local awareness campaigns to reach homeowners and businesses
Use retargeting to bring back visitors who viewed the website but didn’t convert

Outcome: Stronger brand visibility → more engagement, trust, and inquiries.

Goal: Reduce wasted ad spend while increasing high-quality leads and booked jobs.

Install full tracking to identify which keywords, ads, and platforms generate real customers
Eliminate low-intent searches and add negative keywords to lower costs
Focus on high-intent Google keywords (junk removal near me, appliance removal, estate cleanout)
Run targeted Facebook/Instagram ads to reach local homeowners and property managers
Optimize service-area targeting to focus only on ZIP codes that convert
Improve landing pages and quote-request forms to increase conversion rates
Monitor cost per lead and adjust budget toward top-performing campaigns

Outcome: Lower ad spend → higher-quality leads → more bookings with better ROI.