Orion SeaTrans

Orion SeaTrans provides international sea freight services for importers, exporters, distributors, and manufacturing companies. They handle LCL (Less than Container Load) and FCL (Full Container Load) shipments across major global ports.

Business Overview and Problem:

Their challenge:

  • Low online visibility

  • Not enough quote requests

  • Customers confused about pricing and process

  • Strong competition from large shipping companies

  • No consistent digital marketing funnel

They needed a marketing strategy designed to increase inquiries, trust, and conversions.

How I Would Help

SEO + Social + Ads

SEO Strategy
A large sea cargo vessel loaded with colorful shipping containers sailing on calm ocean waters.
A large sea cargo vessel loaded with colorful shipping containers sailing on calm ocean waters.

Goal: Increase organic traffic and ready-to-buy leads.

  • Keyword research (e.g., sea freight Canada, LCL shipping rates, FCL export services)

  • On-page optimization for services (LCL, FCL, customs documentation)

  • SEO-focused blog content

    • How to calculate sea freight cost

    • LCL vs FCL explained

    • How long does sea freight take?

  • Adding FAQs to improve ranking and customer clarity

  • Improving website structure for easier navigation

Outcome: More targeted traffic → more quote requests.

Close-up of workers securing cargo containers on deck under bright daylight.
Close-up of workers securing cargo containers on deck under bright daylight.
Aerial view of a busy port with multiple cargo ships docked and cranes unloading containers.
Aerial view of a busy port with multiple cargo ships docked and cranes unloading containers.
Social Strategy

Goal: Build trust + educate potential clients.

  • Educational posts (containers, customs, shipping timelines)

  • Carousel posts explaining LCL vs FCL

  • Service highlight graphics

  • Testimonial templates

  • Port/warehouse-themed visual branding

  • Regular updates on rates, routes, and processing timelines

Outcome: Higher credibility → more people willing to inquire.

Goal: Direct sales inquiries (quote requests).

  • Lead generation ads targeting importers/exporters

  • Retargeting ads for people who viewed the website

  • A landing page offering “Instant Sea Freight Quote”

  • Simple, direct ad copy:

“Need affordable sea freight? Get an instant quote — fast, secure, reliable.”

Outcome: Predictable quote requests every month.

Ads Strategy

Sample Creatives

Visual samples highlighting key services, processes, and customer benefits.

Cargo vessel arriving at a bustling port with cranes unloading goods.
Cargo vessel arriving at a bustling port with cranes unloading goods.
Sunset view of a cargo ship silhouetted against the horizon, heading out to sea.
Sunset view of a cargo ship silhouetted against the horizon, heading out to sea.
gray computer monitor

Case Study

See the results behind my digital marketing strategies.

View Case Study

Expected Results

  • Increased quote requests

  • Higher-quality leads driven by SEO

  • Lower cost per lead from optimized ads

  • Clearer understanding of LCL vs. FCL for customers

  • More consistent weekly inquiries

A large sea cargo vessel loaded with colorful shipping containers sailing under a clear blue sky.
A large sea cargo vessel loaded with colorful shipping containers sailing under a clear blue sky.

40+

65%

Increase in Website Traffic

Quote Requests in 60 days

120%

Increase in Engagement

30%

Drop in Bounce Rate

Connect

Let's chat about your next project!

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info@wendydawndavid.com

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